A/B Testing Fundamentals Test

A/B testing is a method of comparing two versions of a web page or app feature to determine which one performs better. The goal is to improve conversion rates, engagement, or other key metrics.

The process involves randomly dividing a sample of users into two groups, exposing them to different versions of the feature, and then comparing the results to see which version performed better.

A/B testing can be used to test a wide range of elements, including headlines, images, button colors, and even entire page layouts. It is widely used in digital product development and marketing, as well as in software development, to optimize the user experience and improve business outcomes.

Test your A/B testing skills from the test.
Category: Product Management
Time: 10 (min)
Questions: 10

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Gaurav Singh Rawat
FORE School of Management
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